A very interesting company these days seems to be Elastra <HOMEPAGE>. They are evangelists of a new approach to so called ‘Elastic Computing’ which might be the ‘next generation in IT infrastructure

‘. What in the beginning seems to be a very ambitious idea, is well presented and well documented and seems to make sense in many respects. My understanding after a first look is, that they basically of tool set, called the ‘Elastra Cloud Server On Demand

‘ sitting on top of a generic cloud provider like e.g. Amazon EC2. Utilizing the ‘Elastic Computing Markup Language

‘ (ECML) and the ‘Elastic Deployment Markup Language‘ (EDML) to have a structured description of cloud environments they want to revolutionize design, deployment, management and especially the automation of cloud computing solutions, including new pricing models and much more.

If one wants to dig into details, navigate to their smoothly designed products page <HERE> and have a look in the Whitepapers to learn something about clouds and their constraints. Or read this Grid Today article <HERE>.

I will watch them closely.

Roland

Commodity hardware vs. high tech. This is seems to be the baseline. While Google has shown that commodity hardware using the ‘right’ OS and architecture is able to outperform everything else, IBM entered the battlefield about six months ago <ARTICLE_READWRITEWEB>. They even teamed up with google to <PRESSRELEASE_IBM> to provide cloud developement facilities to US universities. But what’s IBMs goal? Just to be on the field? No. IBM has several handicaps compared to Google. They have a long history and many customers putting pressure on them, so It’s not just “here’s our new cloud plattform – just use and pay”. Instead IBM has a long track record in developing and selling hardware from a to z – or was it System i to System z , so they want to take their customer base with them to the new age. While ‘newcomers’ like Google and Amazon attract young companies and early adopters, traditional player like IBM need to take care of corporate customers and the masses. And maybe they are working on preparing the public for several years now with their “On-Demand-Computing” campaign? Who knows?

So probably, there will not be a big war, It’s more like sharing the cake.

Roland